According to the company, Belfast International Airport's status as Northern Ireland’s principal airport and the second largest gateway in Ireland provides it with "the perfect opportunity" to offer their high‐end computing and mobile technology to a continually expanding customer base.
The new store has a similar look and feel as the award‐winning format that was launched in Heathrow Terminal 3 in 2017, which has been shortlisted in the 2018 World Retail Awards.
The stores, say Dixons, feature a unique proposition, offering customers top electrical brands with a varied product range including computing, audio, imaging, phones and smart appliances at online beating prices.
From opening day until Tuesday, August 14, 2018, the new Belfast store will be running a special summer offer and all customers who visit the store will receive a free £20 voucher to spend at lastminute.com on flight and hotel packages.
Heidi Woodhouse, managing director of Dixons Travel and Concessions at Dixons Carphone, comments: “Belfast is one of the largest international travel hubs on the Island of Ireland, making it the perfect location for a newly remodelled Dixons Travel store.”
The new store provides passengers with the chance to purchase the latest technology in time for the first and last flights of the day.