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NEWS Last modified on September 6, 2018

first blockchain-based, airline loyalty programme 'digital wallet'

KPMG has worked with Singapore Airlines (SIA) and Microsoft to develop what it claims is the first airline loyalty programme 'digital wallet' based on blockchain technology.

SIA announced the launch of the new KrisPay digital wallet following a successful proof-of-concept development in February 2018.

With KrisPay, SIA's KrisFlyer members can instantly convert KrisFlyer miles into KrisPay tokens that can be spent with participating merchants.

It is claimed that the digital wallet not only makes it easier for SIA customers to use miles in their KrisFlyer account, it allows SIA to onboard new partners and reconcile payments using blockchain technology.

"With the blockchain-based digital wallet, it is a straightforward process for participating merchants to connect with the program and for customers to make purchases with their tokenized miles," says Jan Reinmueller, head of KPMG's Digital Village in Singapore.

"The blockchain provides a distributed ledger that time-stamps every customer transaction in real-time, which provides significant cost and time efficiencies."

To help meet the requirements for the innovative KrisPay blockchain solution, the KPMG Digital Village team brought a wide range of experience in solutions architecture, application build and graphic design and cyber security. 

"The innovative work with Singapore Airlines reflects the business-value approach that KPMG professionals around the world take in developing blockchain solutions across a broad range of industries," notes Atif Zaim, global lead for KPMG Distributed Ledger Services. 

"Our focus is on using blockchain technology to contribute real value to a client's enterprise."

While Andres Ortola, enterprise commercial director for Microsoft in Singapore, enthuses: "KrisPay showcases how blockchain can create new experiences for customers and partners alike. Microsoft's blockchain technology and Microsoft Azure, together with KPMG's innovation and experience, helped to accelerate deployment, and drive significant customer value."

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