Toronto Pearson has announced a new strategy and rebrand in a bid to become North America’s main international gateway.
The airport will launch a host of products and services by 2012 to attract and retain passengers by improving their overall airport experience.
Toronto Pearson is currently the fourth largest international airport in North America, and in 2010 handled 31.9 mppa.
However, the Canadian airport intends to become North America’s main international gateway by expanding its reach through growing connecting traffic, and by increasing the number of international destinations it serves.
To signal this change Toronto Pearson has launched a new brand identity which includes a new logo and a new slogan – “For you. The World.” In addition, the airport will launch a new and improved website to complement the rebrand.
As part of the changes to services at the airport, passengers will benefit from new ‘Guest Service Centres’ in the arrivals areas, where representatives formally trained by Tourism Toronto will be onsite to provide directions and to help visitors as they arrive at the airport.
In addition, there will be a greater choice of shops and restaurants over the coming months, as well as an entertainment schedule and a number of special events that have also been planned over the course of 2011.
Meanwhile, Toronto Pearson hopes to improve the overall experience at the airport by offering free WiFi services to all passengers.
Pamela Griffith-Jones, chief marketing and commercial officer for the Greater Toronto Airports Authority, said: "We understand that both airlines and guests have more choice than ever and we appreciate the need to make sure we are offering them what they need so they will choose Toronto Pearson.
“A successful Toronto Pearson has a positive impact on the local, regional, and even national economy.”