The new Unifree Duty Free additions, in collaboration with Gebr Heinemann, means that the airport's duty free zone now covers a total floor area of 53,000sqm.
One of the two flagship stores with the largest area in the duty free zone, consisting of different concept stores ranging from 4,200sqm to 28sqm, was commissioned this week.
According to airport operator, IGA, these will "take the visitors' breath away with their wide range of products for all passengers, products specially made for Istanbul Airport and its architecture".
It notes that the design of the duty free area was inspired by the Bosphorus and has seven different sections consisting of a Fashion Garden; Family Palace; High&Lux Hills–Fashion; High&Lux Hills–Jewelry and Watch; High&Lux Hills–Fashion and Accessories; Style Beach; and Icon Gulf.
Each section welcomes passengers with concept-related selective domestic and international brands offering a rich variety of products.
Indeed, it promises that right after the international passport control, passengers will met by brands such as Bottega Veneta, Bulgari, Celine, Christian Dior, Emporio Armani, Fendi, Ferragamo, Gucci, Hermes, Loro Piana, Louis Vuitton, Prada and Saint Laurent Paris.
In addition, Turkey's prides D&R, Desa, Vakko, Mavi, Atasay, Zen Pırlanta, Yargıcı, Saat&Saat, Rue, Damat&Tween, D’s Damat, Luzdemia, Tamer Tanca and TNC Butik, Emnana, Guard Leather, İpekyol, Machka, US Polo, Pierre Cardin, Cacharel, Dogo, Lambend, Brandy’s and Penti brands will take their places in this giant project.
The airport also has its own ATU Duty Free operated bazaar, a 3,000sqm area featuring products from over 100 domestic and national producers.
Ali Şenher, Unifree CEO, said: "We are delighted to commission the Phase 2 of Duty Free zones, after the first opening simultaneous with the airport on October 29, 2018.
"The size of the area, many significant domestic and international brands as well as the concepts we developed amounted to a hit project in the world and we established a Duty Free zone worthy of our pride; Istanbul Airport.
"In addition to the rich variety of products, quality service is one of our main values. Our good-humoured expert sales team personalised for the needs of the passengers will serve 24/7 to provide unforgettable memories to the passengers coming from across the world."
While Kadri Samsunlu, chairman of the Executive Board at İGA Airport Operations, noted: "We aim to provide an extraordinary and highly enjoyable travel experience to the passengers of Istanbul Airport.
"It is our pleasure to realise the first step of this process in cooperation with Unifree. We will not only provide a service at Istanbul Airport, but also promote our country and, most importantly, promote Istanbul.
"We are happy to gather strong domestic and international brands, and people across the world in our commercial space."