The concept, idea and renovations were carried out by Munich Airport’s retail subsidiary in co-operation with the Gruschwitz design office.
To provide a sense of local colour, the decor and signage in the new MyDutyFree shops reflect the character of some of Munich’s best-known neighboyrhoods.
The new store is said to be inspired by Lehel, one of the city's most picturesque districts and home to the world-famous English Garden and the ever-popular wakeboarding scene in the Eisbach stream.
With its splendid streetscapes and imposing buildings, Lehel also features plenty of cultural and architectural highlights.
Along with a wealth of international labels, the new MyDutyFree shop offers a wide range of regional products, including popular spirits from distilleries in Munich and Bavaria such as Slyrs Whisky from Schliersee and Lion’s Vodka and The Duke Gin, both by The Duke, situated in Aschheim, just outside Munich.
The store also offers bags and accessories from the young Munich design labelAnyDi and scents created by the Munich-based luxury perfumery Lengling.
“By expanding our product range to include regional brands, and with subtle references to the city of Munich, we underscore Munich Airport’s strong sense of local identity,” says Sven Zahn, the managing director of Munich Airport’s regional subsidiary.
While Philipp Ahrens, the head of center management at Munich Airport, notes: “With the MyDutyFree brand, we have implemented a unique concept at Munich Airport. And now, with the launch of our sixth shop with the new design, we have opened up a very special retail experience."