GrayMatters' Airport Analytics (AA+) solution is intended to provide a better passenger shopping experience at the airport through targeted positioning of products and relevant offers.
According to GrayMatter, it delivers data-driven business insights around performance of F&B outlets, retail stores, duty-free shops, product categories, products as well as around customer preferences.
The scope of the engagement includes real-time, non-intrusive extraction of sales data from POS terminals at the airport stores using Store Sense, GrayMatter’s proprietary IoT device.
Data extracted from Store Sense interfaces with operator BIAL’s billing system and is further used for income computation that forms the basis for invoicing concessionaires.
Information can also be analysed to enable decision making and reporting using state of the art data warehousing, dashboarding and visualisation techniques.
Kempegowda's chief commercial officer, Kenneth Guldbjerg, said: "We work with partners such as GrayMatter to offer our passengers a technologically-superior and seamless airport experience.
"I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting.
"I am excited with the possibility of significant value addition through the system that would enable BIAL’s Commercial Team to receive invaluable customer insights to aid decision making.”
Vikas Gupta, CEO of GrayMatter, said “I am proud to have our home airport as one of our esteemed customers. Making in India for the globe by collaborating with BIAL to innovate and implement our unique product platform is especially gratifying and rewarding.”