The final element of The Loop’s upgrade is a new beauty hall, which is Ireland’s largest, featuring an unrivalled range of perfume and cosmetics products.
The store will have 90 brands on offer, including 30 brands that are new to Dublin Airport such as Maison Christian Dior boutique, Byredo, Nars and hourglass.
This new state-of-the-art retail environment offers Irish and international travellers one of the finest travel retail experiences in the world.
“Our goal was to produce a world-class retail experience for our customers, and we have done that,” said Paul Neeson, director of retail Ireland for ARI, which is The Loop’s parent company.
“We are immensely proud to unveil Ireland’s largest beauty destination, where we can empower our shoppers with choice and reward them with value.
"Our objective was to create an innovative, immersive brand experience for shoppers as they travel towards their destination.”
The T2 beauty hall has doubled in size as part of the revamp, which began in 2018. The project was completed in phases to allow trading to continue during the works.
The 944sqm innovative retail space offers shoppers new brands across the key categories of fragrance, skincare, makeup and haircare, and showcases global favourites and niche brands.
According to the airport, the sleek design of the new beauty hall was developed with the modern consumer in mind.
“ARI remains a leader in the travel industry worldwide, and we have continued to raise the standards of travel retail globally with our new offering at The Loop at T2,” insists Neeson.
“We look forward to adding many more exciting new brands and exclusive experiences for our customers in the very near future.”
In developing the new T2 beauty hall, embracing retail innovation, digital technology and the latest beauty trends were all essential to ensure a compelling and competitive offering for shoppers.
Exclusive shopping experiences at the T2 Beauty Hall include Ireland’s first Maison Christian Dior boutique as well as luxury fragrance housed Le Labo and Byredo. The T2 beauty hall is also the first travel retailer globally to house haircare innovators, Living Proof and luxury beauty brand, hourglass Cosmetics.
The completion of the new beauty hall follows an overhaul of The Loop’s entire facilities within T2, as a new confectionary department opened recently, and a new flagship liquor store began trading last summer.