Incheon has opened the world's first Louis Vuitton boutique at an airport.
The 550sqm store is expected to appeal to big spending Chinese and Japanese visitors and ensure that retail revenues at the South Korean gateway exceed $1.4 billion.
The high spend of both is the primary reason why Incheon enjoys a hugely impressive average passenger spend of $42.
The figure compares to an average passenger spend of $9 at Heathrow, a gateway that has often been called a shopping mall with runways.
The 160 year-old French luxury brand had previously resisted all offers to open an airport boutique, but found the opportunity to showcase its wares at ‘the world’s best airport” too good an opportunity to turn down, according to airport CEO, CW Lee.
“The CEOs of Amsterdam Schiphol and Paris CDG envy me,” laughs CW Lee. “They ask me how I get them to agree to open a store because they have been chasing them for years.
“I tell that we are the world’s best airport and Louis Vuitton is the world’s top fashion brand. We are a perfect fit.”
Incheon’s Louis Vuitton store is located at the airside ‘crossroads’ of the main terminal building, within the Shilla Duty Free zone.