Airport media company EYE has signed a A$10 million deal with Qantas to revamp the airline’s advertising presence at Sydney, Melbourne, Brisbane and Perth airports.
EYE will invest $10 million transforming the airline’s advertising media in the domestic terminals at each of the Australian airports.
As part of the redevelopment EYE said it would install “large format digital sites”, which will make use of social media and allow advertisers to interact better with passengers.
Rob Sharp, global head of commercial airport infrastructure and services at Qantas, said: “This new contract continues the long term and highly successful partnership between Qantas and EYE and will run through to the expiry of the terminal leases.
“We are very excited about the new interactive and engaging opportunities that the media transformation will present to advertisers and passengers alike.”
Mike Tyquin, CEO at EYE in Australia and New Zealand, added: “Airports have always been at the forefront of Out-of-Home innovation and with this redevelopment we will be creating opportunities for advertisers to interact with the high value travelling consumer to really bring their brands to life.”