The newly renamed Bill and Hillary Clinton National Airport has recruited Clear Channel Airports to provide it with state-of-the-art digital advertising.
The agreement, which is effective immediately, will result in a comprehensive overhaul of the airport’s entire advertising programme and will include large format video wall packages, tension fabric displays, LCDs, and digital touch screens, among other innovations.
An especially noteworthy feature of the new advertising platform is its ‘green’ elements, which are especially appropriate for Arkansas, the Natural State.
Tension fabric displays will replace most backlit signs and the smaller number of lighted displays will use LED edgelit technology, creating much less waste and using considerably less power than traditional signage.
These displays will be deployed throughout the 12-gate airport, and will offer national and Arkansas businesses new, large-format digital displays that showcase their products and services using the latest technology.
“This partnership to overhaul our advertising displays builds on the momentum that began in March with our airport’s renaming,” said Shane Carter, director of public affairs and government relations for Bill and Hillary Clinton National Airport.
“Our airport commissioners are creating a world-class airport in Little Rock through a massive construction project.
"This new, cutting edge, and environmentally sound advertising programme is an important part of the airport’s rebirth as it promises to benefit both travellers and our state’s business community.”