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WBP NEWS Last modified on July 11, 2013

Abu Dhabi picks JCDecaux for advertising concession

Abu Dhabi Airports Company (ADAC) has signed a 10 year partnership with JCDecaux Out Of Home FZ-LLC to exclusively operate the advertising concession at the Emirates' airports

They include Abu Dhabi, Al Bateen – the only business aviation airport in the Middle East and North Africa (MENA) – and Al Ain.

The agreement which will further develop the airports’ indoor and outdoor advertising network, will also introduce impressive state-of-the-art technology: high definition LCD screens, spectacular video walls and interactive innovative digital technology that is entertaining and informative to passengers. 

ADAC claims that these solutions will provide increased added value for the airport, its passengers and the brands it hosts in addition to enhancing the airports environment.

JCDecaux claims that Abu Dhabi International Airport’s high profile and diverse demographic passengers, with annual double digit growth in passenger traffic and the anticipated 16.5 million passengers traveling through the airport this year, makes it a unique and attractive location for effective advertising.

Mohammed Al Bulooki, ADAC's chief commercial officer, commented: “Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands.”

Jean-Charles Decaux, co-chief executive officer of JCDecaux, enthused: "This new contract demonstrates the trust that our partners have placed in us to transform airport environments by delivering innovative and digital outdoor advertising solutions.  

"We believe that our track record of enhancing the passenger experience in the world’s leading airports will ensure the success of this partnership.”

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