Airport Media specialist EYE, is pleased to announce that Coca-Cola has brought its Christmas advertising campaign back to Belfast International Airport for the second successive year.
Coca-Cola’s welcoming message extends across the arrivals area at Belfast International from light-boxes on the baggage reclaim carousels to Digital Eyelites as flyers are leaving the area.
The airport has been given a special Coca-Cola makeover to get Flyers into the holiday mood. For many people, the appearance of Coca-Cola’s iconic Christmas advertising marks the beginning of the festive season.
This year, the classic advertisement featuring a train of glowing Coca-Cola trucks as well as Santa Claus will be seen throughout the airport.
The airport creative follows the theme of the televison commercial where the famous song 'Holidays are coming' accompanies the trucks on their journey and Coca-Cola’s famous Santa Claus, who first appeared in Coca-Cola’s advertising back in 1931, joins in to spread the holiday message.
Aoife Nagle from Coca-Cola Ireland says: “We are delighted once again to be back in Belfast International Airport. Working alongside the wider Coca-Cola Christmas campaign, we hope it gets everybody in the festive holiday mood.”
Alan Gibbons, head of sales manchester, for Eye Fly UK says: “We are pleased to see Coca-Cola return to Belfast International Airport to renew their Christmas campaign. What better way to connect family and friends with happiness, than by reaching Flyers as they return home to loved ones at this special time of year?”