Clear Channel Airports (CCA) has signed a new contract with the City of Austin to create and manage a new, high-tech corporate and community display programme at Austin-Bergstrom International Airport.
he new programme will replace the 10-year-old advertising displays currently at the airport with the latest in large-format display materials and digital displays.
“The digital upgrade will represent the truly dynamic character of the Greater Austin area,” assures the City of Austin Aviation Department’s assistant director, Jamy Kazanoff.
“We are constantly looking for ways to showcase how technology-driven Austin is within the airport and to improve each customer’s experience. With these changes, local businesses and organisations will see a higher quality message displayed to more than eight million passengers annually."
The driving force of the new initiative will be the addition of multiple LCD flat-screen networks throughout the airport, a 17-foot video wall greeting arriving passengers and a digital information centre complete with mobile apps to replace the old ‘phone board’ in the baggage claim area.
The new additions will provide arriving passengers with a wealth of information that the gateway hopes will make it easier for them to seamlessly connect with the area’s hotels, attractions, restaurants and other nearby businesses.
“The new programme will give travellers an attractive, 21st century first impression of the Greater Austin area and provide them with easier access to local information,” says Scott Appnel, CCA’s marketing manager.
“The digital displays will allow for maximum participation by local businesses thereby giving travellers a more comprehensive picture of what makes Austin such a fantastic destination.”
The full installation of new displays will be completed for public view by February 1, 2011.