Airport media company EYE has unveiled two new digital advertising screens at Gatwick Airport as part of a £3.5 million asset development programme.
The screens are purposefully located in Gatwick’s south terminal departure lounge, just above the main duty free shopping area and L’Oreal is the first advertiser to appear on the screens.
EYE has committed to invest £3.5 million on refurbishing the advertising media across each of the eight airports in its portfolio.
As a result, the media company’s digital landmark network will include six new sites across Gatwick Airport, London Stansted Airport and Manchester Airport.
John Rankin, general manager at EYE said: “This is an exciting time for EYE in the UK and we continue to invest in our valuable media estate across Gatwick, Stansted and Manchester airports.
“These two new digital landmark screens are located in the heart of Gatwick’s retail area and offer advertisers stronger visibility, greater creative scope and are designed in conjunction with the £1 billion investment that Gatwick is making to modernise and improve the airport.”
EYE currently partners with Gatwick Airport, London Stansted Airport, Manchester Airport, Belfast International Airport, East Midlands Airport, Bournemouth Airport, Cardiff Airport and Humberside Airport.