In the spotlight: Marketing & Communications
Airport report: Helsinki
In review: Airport Economics & Finance Conference and ACI Asia-Pacific/World Annual General Assembly
Plus: ASQ winners & Investing in Africa
London City Airport today unveiled a bold new brand identity, which it claims reflects a more dynamic, vibrant and contemporary look, synonymous with modern London.
Cork Airport today unveiled the new brand identity that it hopes will better represent its 'personality' and status as Munster’s favourite airport.
The conclusions of a new study by loyalty marketing and CRM specialist ICLP has found communications from gateways are "falling wide of the mark” and are “not resonating with the travelling consumer”.
Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.