Cork Airport today unveiled the new brand identity that it hopes will better represent its 'personality' and status as Munster’s favourite airport.
The conclusions of a new study by loyalty marketing and CRM specialist ICLP has found communications from gateways are "falling wide of the mark” and are “not resonating with the travelling consumer”.
Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.
How creative branding and advertising can create a booming bottom line, writes Paul Lemmerick.
Quick trivia question: what international airport has won the most prizes at ACI North America’s annual marketing awards for the last three years?